I am pleased to say I was selected to judge the D&AD film section in the 2023 awards.
It’s not the first time I’ve been selected to judge D&AD, I’ve judged on two previous occasion’s as well as the D&AD student awards.
D&AD isn’t the only award jury I’ve been invited to sit on.
I’ve judged the Creative Circle gold section on two occasions and sat on the Creative circle committee during the reshaping and relaunching of the award show.
It doesn’t stop at domestic juries I’ve judged in Australia, South Africa,The Ukraine and Czech Republic.
My work has moved out of the internal chatter and into the public domain where work has featured by the BBC reporting on how the Economist ‘Brains’ poster was so popular it was stolen as soon as it was posted.
The same poster gained many accolades within the industry from being named poster of the year from Creative Review to Gold at Campaign poster awards.
But it wasn’t Just the Economist making headlines in the newspapers 118-118 made the front page of the sun as well as many column inches The Guardian, The mirror, The Independent and the Evening Standard.
I believe it was Dave Trott who said the best advertising was Free advertising.
And what better free adverting than your brand being used as fancy dress. No student fancy dress party would be complete without the two moustachioed runners.
It’s not all awards and headlines.
There’s the necessary act of pitching so in-between looking after the biggest sector of business in Mullen Lowe I was asked to pitch for business, not always as the lead creative very often as a creative.
The pitches included The Bank of England, Calor Gas, Royal Caribbean cruises all won.
Saving the biggest and best for last my final pitch at Mullen Lowe was for The Fererro account. A winner takes all shoot out with the victor picking up Kinder bars, Tic tac, and the ambassadors favourite to spoil his guests Fererro Rocher.
Mullen Lowe won the shoot out.
Joined Mullen Lowe as a Global Creative Director primarily working on the less fashionable Unilever accounts - Domestos, Cif, Sun, but still managed to get Domestos and Cif onto the national and international awards podium. In 2015 I was promoted to the Mullen Lowe worldwide Creative Counsel. I was also given the task of guiding the agency's younger teams on briefs and encouraging new talent.
Joined AMV in 2004 as a Senior Art Director working across most of the agency's accounts. Became a Creative Director working on numerous agency accounts including COI, Capital One, the BBC, Sainsburys, ADT Alarms, Famous Grouse, Mars, Pepsi UK and Digital UK. By the time I left AMV, we were the most awarded creative team in the agency—winning accolades on the BBC, Economist, RSPCA, Orbit Chewing Gum and the NHS.
On returning from Y&R in Australia I joined WCRS as a Senior Art Director and began by creating the award winning “Ouch in Voucher” campaign for Orange which took them to Number 1 in the pre-paid mobile phone market. I was made Creative Director on the launch of Nectar, which made Nectar Reward card the biggest Reward card in the country. My final task in the agency before leaving was the 118-118 launch, which captured the Campaign Magazine and Marketing Week magazine ‘Campaign of the Year’ as well as winning golds at the British Television and Creative Circle awards.
I joined Y&R from Delany Fletcher Bozell just as I’d picked up a silver nomination for Tyco toys. I joined as dept CD but that soon changed a few months after arriving when the agency dispensed of the services of the ECD. My partner and I took over the accounts until a new ECD could be found. In the 3 years at the agency I won numerous pitches, my work was accepted into the Australian equivalent of D&AD and we took unfashionable Y&R to South Australian agency of the year and Top 5 agencies in Australia beating the Campaign Palace.